Post by Fitness Industry Technology Council

In this episode of the Fitness + Technology Podcast, Bryan K. O'Rourke welcomes Yves Preissler to the show. Yves is the Founder and CEO of YP Business Consulting, a globally active, privately owned advisory firm specializing in final-decision advisory and concept architecture for the fitness, wellness, recovery, sport, and hospitality industries. With over 20 years of international experience and more than 150 projects delivered across four continents, including the Middle East, Europe, Asia, Africa, and the Americas, YP works with boards, investors, developers, and operators at the earliest and most critical stages of decision-making, from concept validation through to full execution and performance. A member of the International Society of Hospitality Consultants (ISHC), a contributing author to Beyond Reps, and founder of AFROFIT, Yves brings a rare combination of strategic rigor, regional expertise, and operational clarity to every engagement. Today, he joins Bryan to share his perspective, and some genuinely candid views, on user experience, operational excellence, and what it takes to build fitness and wellness businesses that truly last. Listen to their conversation on our podcast anywhere or go to: https://lnkd.in/ePvy3VM Here is a clip from Yves on longevity happening outside the club facility. Kelly Card John Ford VINCENZO LARDINELLI Silke Frank Herman Rutgers Paul Bowman Kai Troll Hilary McGuckin MCIM Sal Pellegrino Hugo Braam Alex Peacock Johanna Riihijärvi Bernardo Rocha Novo José Teixeira Joanne Groves Dave Wright Michael Alois Wagner Marcel Boots Erwin Korst Florian Brauer Garrett Marshall Carrie Kepple Alister Rollins Melissa Rodriguez Sunil Saha Steve Groves Magdalena Szwed Benjamin Roth Henrik Gockel Chris Edwards Jackson Powell Shay Amir Marcin Obel Pablo Viñaspre Jeff Zwiefel Hans Muench

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