Post by FIRST

The most impactful experiences aren’t defined by how smoothly they run, but by how they make people feel. In our new episode of FIRST Takes, Jennifer Kauf sits down with Oliver Adams, Director of Creative Strategy & Innovation at FIRST, to unpack the discipline behind great experiences. From designing for emotion rather than logistics, to using AI to create personalization that actually feels personal,  this episode challenges the idea that great experiences are simply built — and instead reveals how they’re intentionally designed Watch the full episode to explore how experience design is evolving—and what it takes to create work that truly resonates: https://lnkd.in/etMGkGGJ