Post by Firewire - Search Marketing Agency

500 monthly organic visits. A decade of expertise. A market full of less-qualified competitors outranking them. That was HCB Solar when they came to us in 2020. The brief was clear: build an organic engine, then layer Google Ads on top to capture the demand SEO couldn't reach in time. Here's what we built: → Deep educational content clusters around every stage of the solar buyer journey ↳ Payback periods, rebates, battery options, installer credentials — all of it → Full site architecture restructure so Google could index it, and buyers could convert from it ↳ Quote form cut from 4 steps to 1 → Google Ads layered on top once the site was actually converting ↳ Seasonal rebate campaigns, brand defence, tightly geo-targeted local service campaigns ↳ Paid and organic briefed against the same intent map The result: +258% organic lead growth +350% paid lead growth Sessions grew from 500/month to 2,200 at peak Sustained baseline now sits 2× the pre-engagement starting point Neither channel alone would have done it. The two together built a lead pipeline HCB Solar didn't have before. Read the full case study at: https://lnkd.in/g2d3UZvg #SEO #GoogleAds #SolarMarketing #NewcastleDigital #OrganicGrowth