Post by FINN Partners

Anett Wittmann and Mara Bolay from our Germany office, represented FINN Partners at the German PR Day last week where Senior Partner, Anett spoke about GEO and how it is still often seen with some hesitation in many PR agencies. Her perspective: the easiest way to demystify it is to treat AI as just another audience. Once you do that, the logic becomes familiar—what “media” does this audience consume, and which sources need to be addressed?   For PR professionals, this is a natural extension of what we already do well: understanding audiences and shaping relevant messaging. At the FINN Partners booth, the team also held many great conversations, welcomed new leads, and reconnected with familiar faces. FINN Partners UK