Post by Filiberto Amati
I help FMCG brands grow, by design using the FMCG Growth Operating Systems. Allergic to Fluff
๐ง๐ต๐ฒ ๐๐ฟ๐ฒ๐ฎ๐ ๐ฅ๐ฒ๐ฎ๐น๐ถ๐ด๐ป๐บ๐ฒ๐ป๐. Three signals. One pattern. โ Unilever merging its โฌ30B food unit with McCormick โ Estรฉe Lauder and Puig circling a $40B beauty tie-up โ Brown-Forman caught between Pernod Ricard and Sazerac This isn't random M&A activity. This is FMCG boards admitting what the numbers already show: Organic growth isn't coming back fast enough. The diversified model is collapsing. The middle market is becoming a death zone. Family dynasties are forming defensive pacts. The first issue of Fast Forward FMCG breaks down what's happening, why now, and what it means for your portfolio. One part intelligence. One part strategy. One part free thinking. Served cold.
