Post by FiinGroup

👑 “𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐢𝐯𝐨𝐭”: 𝐖𝐡𝐨 𝐰𝐢𝐥𝐥 𝐥𝐞𝐚𝐝 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐜𝐲𝐜𝐥𝐞 𝐨𝐟 𝐕𝐢𝐞𝐭𝐧𝐚𝐦’𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐟𝐢𝐧𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭? Vietnam’s consumer finance market has moved past a period of intensive adjustment, marked by elevated non-performing loans and balance sheet restructuring, and is now entering a critical pivot: a new cycle of more selective, disciplined growth, driven by ecosystems, data and enhanced risk management capabilities. In line with the tagline “Winning through the industry pivot”, FiinGroup’s Vietnam Consumer Finance Report 2026 highlights that, in the coming cycle, winners will no longer be the institutions with the fastest loan growth, but those that align with the following strategic “tracks”: 💎Prioritising asset quality and lending discipline instead of growth at any cost. 💎Building strong positions within key ecosystems in payments, retail, e-commerce and super apps. 💎Owning a rebalanced product portfolio that goes beyond traditional unsecured cash lending into embedded finance, cards, durable goods and EV financing, and cash‑flow‑based MSME lending 💎Leveraging AI and real-time data in credit underwriting and risk management. 💎Complying effectively with new standards on governance, transparency and consumer protection. With this perspective, the Vietnam Consumer Finance Report 2026 is designed as a reference resource for institutional investors (particularly foreign investors), financial institutions and corporates looking to: 💎Define or refine their strategic positioning in Vietnam’s consumer finance market during this pivot phase. 💎Assess investment opportunities in consumer finance companies, retail banks and fintech players. 💎“Pick a side” in the ongoing reshaping of the industry’s competitive landscape. As Vietnam’s consumer finance landscape continues to evolve, this is an opportune time for organizations to reassess expansion strategies and optimize capital allocation. 👉 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐥𝐚𝐭𝐞𝐬𝐭 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐟𝐨𝐫 𝐢𝐧-𝐝𝐞𝐩𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠: https://lnkd.in/gHra2fZv 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐟𝐨𝐫 𝐚𝐝𝐯𝐢𝐜𝐞: 📞 Tel: +84 (24) 3562 6962 📧 Email: [email protected] 👉 Explore FiinGroup's solutions for Investment & FDI: https://lnkd.in/gg8wVJ_E --- 𝐕𝐢𝐞𝐭𝐧𝐚𝐦𝐞𝐬𝐞 𝐯𝐞𝐫𝐬𝐢𝐨𝐧: https://lnkd.in/gCnEnVRy Thuan Nguyen Quang, FCCA | Hieu Nguyen | Vy H Nguyen | Dong Le, CFA | Mary ( Kieu-Oanh) Tran | Phuong Anh Nguyen | Tien Phung | Lan Trịnh | Tai Tuyen Nguyen | Minh Trinh | Pham Thanh | Han Nguyen | Huyen Anh Tran #FiinGroup #AlternativeFinance #VietnamFinance #FinancialInclusion #Fintech #ConsumerFinance #MarketResearch #InvestmentInsights