Post by FIFA

Be Active campaign launches ahead of the 46th FIFA Congress in Vancouver, Canada, as the build-up to the FIFA World Cup 2026™ - Canada, Mexico and the United States continues. A fun-packed festival of football was enjoyed by dozens of local children, who joined FIFA Legends for a string of skills and drills sessions before the FIFA Congress Delegates’ Football Tournament at the University of British Columbia. Representing the Musqueam, Squamish and Tsleil-Waututh First Nations, young players aged between eight and 12 were put through their paces by former Vancouver Whitecaps and Canada national team players Russell Teibert and Jackson Farmer – while learning about why physical activity is core to maintaining a healthy body and a happy mind. Decked in yellow Be Active t-shirts, participants helped to launch this edition of the campaign, first developed by FIFA and the World Health Organization (WHO) to communicate the WHO’s recommendation that children need 60 minutes of physical activity every day. Read more: https://lnkd.in/e6hMbNp5