Post by FGS Global

When the storm hits, what separates the organizations that emerge stronger from those that don't? The question framed our latest Thought Leaders Club event in Hong Kong, “When the Storm Hits: Turning Turbulence into Trust,” with Christine Graeff, Global Chief Growth Officer at FGS Global, in conversation with Louis Hung, Director at FGS Global. Christine's experience is rare. She shaped the European Central Bank's communications through the post-financial crisis era under Mario Draghi and Christine Lagarde, then led Credit Suisse’s communications through four years of permanent crisis and its integration into UBS. Few people have been closer to the moment when institutional credibility is genuinely on the line. Held under Chatham House Rule, the conversation surfaced lessons that are harder to find in a playbook: the discipline to stay clear-headed as events accelerate, the value of rehearsal over reliance on a plan, and the reality that recovery is built on action and credibility – not words. From deepfakes and AI-driven threats to the tension between legal and communications, the through-line was consistent: preparation matters, independence of mind matters more, and the relationships you build before a crisis are what carry you through it. Thank you to Christine and to everyone who joined the discussions. We look forward to seeing you at the next Thought Leaders Club event. #FGSGlobal #ThoughtLeadersClub #CrisisCommunications