Post by Festo

Last week at Festo Barcelona, we celebrated the 5th anniversary of the Digital Sales Hub, now firmly established as a strategic pillar in Festo’s digital transformation and the evolution of our sales channels.   During the event, we highlighted the major milestones achieved over the past five years: sustained growth across our digital channels, more than 40 initiatives to enhance online customer experience, the impact of our recommendation engine, which generated €7.8 million in 2025, and a cumulative investment of €4.9 million to accelerate commercial digitalization.   We were honored to welcome representatives of the Stoll family, founders of Festo, along with Giampiero Bighiani, Senior Vice President Cluster EMEA; Xavier Segura, Senior Vice President Cluster SWEA; Heiko Landsberg, Senior Vice President; and Viktor Nordstrom, Head of Digital Sales Hub.   We also sincerely appreciate the institutional participation of Cristina Santón from the L’Hospitalet de Llobregat City Council, Montse Sitjà Gibert from ACCIÓ, and Xavier Roca Ramon from the Government of Catalonia. Their support underscores the hub’s growing relevance within the region’s industrial and technology ecosystem.   Five years after its launch, the Digital Sales Hub remains a key driver of Festo’s digital growth and the development of new capabilities shaping the future of industrial automation.   #DigitalSalesHub #Festo #WeAreFesto #DigitalTransformation #Industry #Innovation #B2B #Barcelona