Post by Ferrero

For the first time in over 60 years, Nutella® is entering a new era with its first-ever flavour innovation: Nutella Peanut. Nutella Peanut combines the unmistakable Nutella cocoa-hazelnut experience with the taste of roasted peanuts, creating a new way for North American consumers to enjoy a brand loved around the world. This milestone reflects something that is at the heart of Ferrero: the ability to evolve much-loved brands with care, quality and creativity, while staying true to what makes them iconic. Nutella Peanut comes to life at Ferrero’s Franklin Park, Illinois facility, where a $75 million investment enabled its production, and which also manufactures iconic U.S. confectionery brands like Butterfinger and Baby Ruth. From a historic first for Nutella® to a new chapter for Ferrero’s Franklin Park facility, this launch shows how Ferrero continues to combine brand heritage, local expertise and product innovation to bring new moments of enjoyment to consumers. #WeAreFerrero #Nutella #NutellaPeanut #Innovation #SpreadingSmiles

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