Post by Ferag Solutions

Retailers with mature unified commerce see 27% lower fulfillment costs. Here is what makes the difference. Retailers with mature unified commerce capabilities see 27% lower fulfillment costs. That is not a technology claim. It is an architecture outcome. The difference between a retail operation with fragmented channel fulfillment and one with unified commerce is not which software it uses. Many organisations continue to operate separate systems and financial structures by channel. A sale may be recorded online while fulfillment costs sit with a physical store. When fulfillment costs are invisible by channel, they are unmanageable by channel. The 27% lower cost does not come from better technology. It comes from seeing the total cost of one order across every channel that touches it as a single number. That is what the Cost of Order Fulfillment (CoOF) measures. The operations that are reducing cost per order in omnichannel retail are not the ones that added the most channels fastest. They are the ones that designed unified fulfilment architecture around a single cost benchmark before adding the next channel. The sequence matters: CoOF first, architecture second, channels third. One question worth asking before the next channel is added: do you know what one order costs across the ones you already have? 🔗 https://lnkd.in/dtm48WTG