Post by Fendi

During Milano Design Week 2026, FENDI announced the launch of the FENDI Design Prize, a new annual initiative dedicated to discovering and supporting emerging design talents, reinforcing the Maison’s long-standing commitment to creativity and craft. Curated by designer Giulio Cappellini with an international jury including Rossana Orlandi, Patricia Urquiola, Cristina Celestino, Neri&Hu Design and Research Office, Josh Owen, and Joseph Grima, the Prize reflects a global dialogue between established voices and new generations. In early 2026, a brief was shared with selected design schools, leading to the announcement of six finalists. On April 19th, VIA by Gustav Craft was announced as winner at the FENDI Casa Boutique in Piazza della Scala, Milan. Inspired by the #sanpietrino, the typical basalt stone paving Rome’s streets for over two thousand years, the project reinterprets this historic element into a contemporary furniture collection. It includes a woven leather seat recalling Roman roads, a steel frame with exposed joints that reveal its construction, a rug evoking the aerial view of an ancient city shaped over time, and a mirror resting on a rough-cut sanpietrino block. Together, the pieces reflect on designing objects meant to endure. The winning project will be developed with FENDI Casa and presented at Design Miami in December 2026, highlighting the ongoing commitment to nurturing new voices and shaping the future of design through craft, vision, innovation and collaboration.  #MilanoDesignWeek #FENDIDesignPrize #DesignMiami