Post by Fendi

The Baguette® has long transcended its role as an accessory to become an icon of craftsmanship and self-expression. For the Fall/Winter 2026–27 collection, Maria Grazia Chiuri unveils her first interpretation of the Baguette®, revisiting its original silhouette while introducing a fresh contemporary vision. The new campaign, shot by Bibi Borthwick, opens with Sarah Jessica Parker, a figure forever linked to the Baguette®, before celebrating a new generation of voices including Bang Chan, Emma D'Arcy, Song Yuqi, Sophie Thatcher, Jessica Alba, Ren Meguro, Iris Law, Tecla Insolia, and MINA of TWICE. A cast that embodies the message defining the icon for nearly three decades: it's not a bag, it's a Baguette®. #FENDI  #FENDIBaguette  #FENDIFW26

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