Post by Fendi

With her debut interpretation of the Baguette®, Maria Grazia Chiuri reimagines an icon through a contemporary lens, honoring its heritage while opening a new visual language for the present. For the Fall/Winter 2026–27 campaign, the Baguette® becomes a shared canvas for a diverse generation of creative voices, captured by Bibi Borthwick. The cast brings together global figures across film, music, and culture: Bang Chan, Emma D'Arcy, Song Yuqi, Sophie Thatcher, Jessica Alba, Ren Meguro, Iris Law, Sarah Jessica Parker,Tecla Insolia, and MINA. Rather than a single defining face, the campaign embraces multiplicity, highlighting how the Baguette® continues to adapt, resonate, and evolve across different cultural contexts. Returning to its original 26424 silhouette and style code, the Baguette® revisits the design that started it all, reaffirming its enduring relevance across generations while remaining a symbol of individuality and self-expression. A dialogue between past and present, shaped by Maria Grazia Chiuri’s vision and expressed through a new collective of talent: an enduring icon, continually reimagined. #Fendi #FendiBaguette #FallWinter26