Post by Femtech Real Money Talks

Digital Wellness: What Actually Works and Who Should Pay “Who wears a tracker? Who has changed their habits? Who has shared the data with a doctor?” The further the question went along this chain, the fewer hands were raised. That was the main insight. Who should pay? 🟣 “If the value is shared, everyone should contribute,” — Benedikt Kurz, Manager and Head of Business Development of Garmin 🟣 “For low-risk cases the user pays; for high-risk cases the insurer or the state should pay,” — Mikael Kågebäck, PhD, CTO Sleep Cycle. 🟣 “There is a boom in out-of-pocket spending: first, those who can afford it pay, and later insurers will join,” — Johannes Blaschke, Partner Calm/Storm. Digital wellness is shifting from visual ‘for-interest’ metrics to structured services integrated into insurance programs, prevention, and chronic-risk management. Sensors are no longer about counting steps — they are becoming sources of clinically meaningful signals that should support both doctors and patients in decision-making.