Post by Femi Aliu

Nine years ago, I joined BSH Home Appliances to help shape our product strategy for Africa. What began as an idea — a factory on African soil — is now a reality. 🏭 This week, I had the honor of leading our key Middle East distributors to visit our newly launched factory in Egypt — a milestone that reflects our long-term commitment to the region. 📈 From concept to creation, and now to leading the success of its products, this journey has been truly special. Together, we’ve made Bosch the #1 category leader in the Middle East — built on strategy, collaboration, and trust. Grateful to our CEO Murat, Hakan Erdener , Amit Behal , Durukan Gultekin Joanna Fattal Damla Metin and our Egypt team — Mourad Gendy , Luis Alvarez Gómez de Salazar and Ferdi Aksoy — for their incredible support. ⚫ The next chapter begins — we’re ready to strengthen our leadership across the region and this category. Homewide Modern Home Qatar Juffali Ali Abdulwahab Al Mutawa Commercial Co. KHALAiFAT Company W.L.L Ahmad Daher BSH Home Appliances Middle East #BSH #Bosch #Leadership #MiddleEast #Africa #MadeInEgypt #CategoryLeadership #Growth #Strategy #ProudMoment