Post by Felicitas Morhart

☄️Strategic Brand Management in action! Today, my master class from HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne visited Watches and Wonders to immerse into the brand universe of IWC Schaffhausen. Like every year, the booth is a highlight at the fair, this year dedicated to the subject of space. The booth stages a multisensorial experience which even touches the sixth(!) sense as it plays with free floating sensation in space appealing to one’s own spatial body perception. IWC is unique in its mixing of engineering, innovation and luxury, proven through amazing material innovation, iconic complications, visionary collaborations, and artistic scenography. A huge thank you for this generous invitation of 40 young hearts that you conquered in one afternoon, Daniel Borer, Nina Caluori, Naemi Heiniger, and the whole IWC Schaffhausen team! 🌔🪐🌒