Post by Federico Sattanino

Being quite fond of my home town (to say the least), I feel a little bit of pride for the publication of this joint case study with the Roman newspaper IL MESSAGGERO. It follows two years of partnership during which Caltagirone Editore's brilliant team participated in two strategic consulting programs enabled by the Google News Initiative in collaboration with FT Strategies. Google's technology and programs, coupled with FT Strategies' expertise, have proven particularly fruitful for Il Messaggero's digital strategy, both in terms of subscriptions (+26%) and innovation with AI-based tools (reduced infographic production time from 2 hours to 15 minutes). Special thanks for the commitment and trust to Alvise Zanardi's team at CED Digital & Servizi led by Alessandro Gennari (Mirko Di Tommaso, Vera Mihaylova, Eleonora Baldi Gianni, Sara MODINI, Ludovico Grossi, Silvio Biella, Giorgetti Fabrizio), to Lisa MacLeod's team at FT Strategies, and to Marilù Capparelli, Riccardo Terzi, Matt Cooke, Alexandra Stafford-Blythe at Google. Read the full case study https://goo.gle/3KBfvPp Watch on YouTube https://goo.gle/4oLcqtW Read the article on ilmessaggero.it: https://lnkd.in/gPmXchaf #GoogleNewsInitiative #GNI #News #AI #Innovation #ilmessaggero #FTStrategies #google #journalism