Post by Federico Magno

High Performance. Intelligent Design. Tangible Impact. 🚀 In a world where digital experiences define brand perception, performance isn’t just a metric – it’s a mindset. At MHP – A Porsche Company, we combine data, technology, and design to push boundaries – with one goal: creating digital experiences that perform. When Aston Martin Lagonda Ltd set out to reimagine its vehicle configurator, we partnered to turn this vision into reality. After four years, we reimagined not just the design – but the entire experience. Together, we analyzed real user data from Google Analytics, Microsoft Clarity, and dealer insights. The findings were clear: users wanted simplicity, emotion, and focus. We brought the spotlight back where it belongs: on the vehicle. 💡 Intelligent architecture: a cloud-based foundation built for scalability, performance, and stability – powered by Unreal Engine for photorealistic rendering. ⚡ Product-centric design: every detail of Aston Martin’s craftsmanship takes center stage. 🌍 New immersive 3D environments: Dark Studio and the Gaydon Atrium – cinematic, precise, unforgettable. 📱 Optimized mobile experience: seamless configuration for users on the move. The result: innovation for the future of performance. A faster, leaner, and more intuitive configurator – one that embodies the shared DNA of Aston Martin and MHP: performance, precision, and innovation. Experience next-gen 3D rendering and high-detail configuration with the new Aston Martin DBX S: https://lnkd.in/dY-wFqnA Fuel consumption figures in litres/100km (mpg) for the Aston Martin DB12 V8 Coupe: WLTP Low 20.6 (13.7); WLTP Medium 12.2 (23.2); WLTP High 10.2 (27.7); WLTP Extra High 10.7 (26.4); WLTP Combined 12.2 (23.2). WLTP CO2 Emissions 276 g/km (NEDC Combined CO2 - for information only 278 g/km). Fuel consumption figures in litres/100km (mpg) for the Aston Martin DBX S: WLTP Low 23.7 (11.9); WLTP Medium 14.0 (20.2); WLTP High 12.0 (23.5); WLTP Extra High 13.8 (20.5); WLTP Combined 14.3 (19.8). WLTP CO2 Emissions 323 g/km (NEDC Combined CO2 - not applicable).

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