Post by Fast Company

While the biggest streaming services in the world battle for premium content and subscription dollars, Tubi has gone all in on free, with its on-demand streaming app and library of more than 300,000 movies and shows. Tubi was the first streamer to add a TikTok FYP-style video scroll to its mobile interface to help users discover new shows by replicating the UX of the social media app that competes for their attention. All of this aligns with the streamer’s strategy to target young people who have never had a cable subscription and prefer rabbit holes to broad buckets of content (an approach CEO Anjali Sud has called “niche as core”). Tubi’s genre spanning library includes everything from blockbusters like "Jurassic World" and originals like the young adult sports romance "Sidelined: The QB and Me" to content from a growing roster of social media creators including Jubilee, Kinigra Deon, and Funny Mike. It’s working. Tubi generated $1.1 billion in fiscal year 2025 revenue and closed its second consecutive profitable quarter at the end of last year. Read more about how the streaming platform is reimagining free, fan-focused television: https://bit.ly/4dx3iqN