Post by Farmforce

Coffee buyers are rewriting their sourcing playbooks, and the dividing line is data. Cooperatives that can produce audit-grade origin data are pulling ahead of those that cannot, and roasters and traders are noticing. So, can smallholders be traced at scale? We do it every day: 1.4 million farmers across 39 countries on the Farmforce platform. In a Royal Norwegian Embassy-funded pilot with Farm Africa, 4,500+ Ethiopian smallholder producers and around 4,550 hectares of rare wild forest coffee were added to a due diligence-ready record, built well ahead of the December 2026 deadline. That is the conversation we are bringing to Brussels. Farmforce is at World of Coffee 2026, Stand 7320, Brussels Expo, 25-27 June. ☕ You will find Hans Christian Fleischer, Rodney Muriuki, Raphael De Perlinghi, Pablo Mendoza H., and Saurav Shrivastava on stand all three days, running live demos. Want time blocked in advance? Drop a comment or DM. Otherwise, find us at Stand 7320. See you in Brussels. 👇 https://lnkd.in/eRbqFqYi #WOCBrussels #Coffee #Traceability #SpecialtyCoffee #FirstMile #SustainableSourcing