Post by Fanélie Meeûs

Kristina Bokova - El Alamy poses the right question underneath the massive Dua Lipa wedding coverage: when the brand-customer relationship can no longer live in a creative director, where does it live? The answer is infrastructure. CRM that holds clients across CD changes. DPP that carries product identity through a lifetime. AI that keeps one house voice everywhere the client meets it.​​​​​​​​​​​​​​​​ She nailed it.