Post by Faherty Brand

What does it actually take to build an iconic brand? Last month, our Co-founder and Chief Creative Officer Mike Faherty joined the founders of Howler Brothers ⚡️ at UVA's annual Founder Forum to explore that very question—and the conversation was one worth sharing. The brands people love aren't just selling a product—they stand for something. A real point of view that comes through in everything they do. The ones that last are also the ones that don't drift. They grow, but they stay grounded in who they are. And more than anything, they build communities, not just customer bases. At Faherty, these aren't abstract ideas. From the beginning, Alex Faherty and Mike Faherty have been intentional about building a brand rooted in family, craftsmanship, and a love of the outdoors—and that foundation continues to guide everything we do. Thank you to UVA and the Founder Forum for creating a space where founders can share openly and learn from one another. It's exactly the kind of dialogue that pushes all of us to build better.