Post by Faherty Brand

Last month marked a major milestone for Faherty: the opening of our first global flagship at 133 Prince Street in SoHo. More than an expanded and redesigned store, this space represents how far we've come as a brand and where we're headed next. We wanted to create a flagship that feels distinctly Faherty—rooted in quality, craftsmanship, and connection—while honoring the creative energy and cultural history that make SoHo such a special place. In partnership with the incredibly talented team at Home Studios, we designed a space that goes beyond traditional retail. Natural materials, warm wood millwork, original floors, hand-applied plaster, custom ceramics, contemporary artwork, and carefully curated vintage furnishings come together to create an environment that feels lived-in, welcoming, and thoughtfully elevated. Every detail was considered to make the store feel less like a place to shop and more like a place to spend time, connect, and experience the brand. From custom-built displays and sculptural objects to a curated vinyl-inspired soundscape influenced by New York's cultural history, the flagship reflects the balance that sits at the heart of Faherty: comfort and refinement, ease and intention. We wanted the space to feel warm, inviting, and a little unexpected—a physical expression of the world we've been building for more than a decade. A huge thank you to our teams along with our partners at Home Studios and the many craftspeople, artists, and makers who helped bring this vision to life. If you're in New York, we'd love for you to stop by and experience our new home on Prince Street. 133 Prince St, New York, NY 10012 –Mike Faherty