Post by Faheem S.

Built to sell. Grüns launched in 2023. Doing $300M+ in annualized revenue and profitable. This morning, Unilever acquired it for $1.2B. Meanwhile, Unilever shed its entire ice cream business and is merging its $45B food portfolio with McCormick. What's left is a pure play wellness, beauty, and personal care company. I wrote a deep dive on the Grüns acquisition: what made it acquirable, what Unilever is actually building, the consumer M&A wave happening across CPG, and why capital may be rotating from software back into consumer brands. Link below.