Post by NVE Experience Agency

The world’s biggest men’s soccer tournament kicks off tomorrow, but treating this year's tournament as a standalone moment is a missed opportunity. In his first piece for The Drum, our new Sports Marketing lead, Justin Biskin, details what’s to come and how both the Men’s World Cup and the 2027 Women’s World Cup represent a critical window for brands to convert short-term attention into long-term relevance. Brands have an opportunity to show up across a connected journey, from local fan experiences to shared cultural moments that extend well beyond the pitch. Read the full article here: https://lnkd.in/gQHJaT_s The Drum Recommends The Drum Network #NVEExperienceAgency #BrandExperience #ExperientialMarketing #Sports #SportsMarketing #WorldCup2026