Post by NVE Experience Agency

To introduce Waymo to Miami, we transformed the iconic 1111 Lincoln Road into an immersive destination that reflected the city's vibrant energy and the future of autonomous mobility. What began as a parking structure became the backdrop for an unforgettable evening, welcoming nearly 300 tastemakers, creators, celebrities, media, and local leaders for Waymo's official arrival. Inspired by Miami's tropical spirit, we reimagined the space with lush greenery, custom Waymo branding, and three vehicles custom-wrapped with designs by local artist Mutavision. Guests experienced Waymo firsthand with seamless autonomous rides to and from the event before arriving at a space designed for connection, discovery, and celebration. The evening culminated with a headline performance by Miami’s own Camila Cabello, bringing together culture, technology, and entertainment in a way that felt distinctly Miami. #Client #Waymo #NVEExperienceAgency #BrandExperience #ExperientialMarketing

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