Post by NVE Experience Agency

Name: Throwing it back to last spring, when we helped launch Don Julio 1942’s first-ever global collab wit
Uploaded: 2026-04-02T17:38:01.934Z
Channel: NVE Experience Agency
Description: Throwing it back to last spring, when we helped launch Don Julio 1942’s first-ever global collab with superstar DJ and style icon Peggy Gou — the limited-edition 194구 — in NYC. First, we popped up wi

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Throwing it back to last spring, when we helped launch Don Julio 1942’s first-ever global collab with superstar DJ and style icon Peggy Gou — the limited-edition 194구 — in NYC. First, we popped up with "Gou's News" tasting kiosks, designed to resemble NYC's famous newsstands — complete with custom newspapers — where fans could sample 1942, snag co-branded merch, and purchase the limited-edition bottle. Then, fans lined up at our "Gouvenir Shop" in Tribeca for the main event. Guests had a chance to get their hands on a signed bottle of 194구 and collect exclusive merch, before walking through a secret door into an epic party with Peggy Gou that celebrated the brand’s deep roots in nightlife and music culture, while showcasing the inspiration behind the bottle redesign. The result? A sold-out success, with bottles flying off the shelves at every touchpoint. Check out the case study to learn more: https://lnkd.in/gmuCi4BZ #Client #NVEExperienceAgency #BrandExperience #DonJulio #PeggyGou Diageo

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