Post by NVE Experience Agency

Comic-Con has always been about the fan experience. How are fans going to feel? How are we immersing them in a world they wouldn’t experience anywhere else? That fan-first mindset was at the heart of PEACEFEST, the first-ever music festival at SDCC, which we created in partnership with HBO Max to promote Peacemaker. With SDCC 2026 just over a month away, SVP, Group Account Director Meredith Treinen, joined SDConCast, the official podcast of the San Diego Comic-Con Unofficial Blog, to share the thinking behind the activation, why fans are always the main character, and how brands are shifting their focus from awareness to building deeper fan relationships. Check out the full episode here: https://lnkd.in/gf2pc3Sk #Client #HBOMax #Peacemaker #NVEExperienceAgency #BrandExperience #ExperientialMarketing #SDCCUnofficialBlog #SDConCast