Post by exchange4media
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Uber is pushing affordability and cultural relevance with its latest Uber Bike campaign built around ₹25 rides. Featuring hip-hop artists Divine and Roll Rida, the high-energy, music video–style ads aim to connect with younger riders looking for a smart and budget-friendly way to navigate city traffic. Launched amid the advertising clutter of the Indian Premier League, the campaign keeps the message simple while leaning into culture and music to make it stick. Prapti Singh | Adam Ledbury | Ally Doube | Lucinda Barlow | Prabhjeet Singh | Jerome Austria | Arjun Kalra | Mimi Nguyen | Victoria Etheridge | Joe Lunn | Namrata Tibrewal | Tanya Malhotra | Sahil Nagpal | Garima Singh | Kriti Tuteja | Rutvi Dhuvad | Aakash Aggarwal | Ruchica Tomar | Shiva Shailendran Sekar | Venkateswaran KR | Arpita Sengupta | Talented.Agency | EssenceMediacom #MobilityMarketing #BrandCampaign #YouthMarketing #SportsSeasonMarketing #AdvertisingIndia
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