Post by exchange4media

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Can creativity and performance truly go hand in hand? Paromita Karmakar, Graphic Design Head at VIRGIO, breaks down how she balances design-led storytelling with measurable business outcomes at the #e4mRetailEx Awards 2026. Where aesthetics meet accountability. #e4mRetailEx #CreativeMarketing #DesignStrategy #BrandBuilding #RetailExAwards

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