Post by EWOR

Most co-founder breakups end the company. Allegro’s didn’t. When Allegro realised he and his co-founder were pulling Brio in two completely different directions, they had customers, traction, and everything to lose. What they did not have was agreement on where to go next. What followed could easily have turned into months of lawyers, conflict, and a business quietly bleeding out. Instead, both sides kept every conversation professional, refused to let things get personal, and walked away without losing a single investor. Petter calls it one of the rarest outcomes he has seen in 25 years of building and investing in startups. Allegro describes the other side of it as hitting a switch. The co-founder breakup is only part of what he covers. He also opens up about selling a product that did not yet exist and the enormous pressure that created when customers were waiting. He talks about hiring an engineer when what the company truly needed was a founding engineer, and why the difference matters more than most founders realise. And then when two mentors he deeply respected gave him completely opposite advice in the same week, he had to find a third option: his own. He tells the full, unfiltered story with Petter in Episode 8 of Been There, Done That – EWOR’s new podcast series dedicated to sharing the raw, unfiltered founder stories that never make it to LinkedIn. Full episode live now, link in comments. #EWOR #BeenThereDoneThat #CoFounder #Startups #AIStartups

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