Post by Obehi Ewanfoh

While many struggle in the world of athletic apparel, Nike remains a formidable force, consistently setting industry standards and pushing boundaries. Fiscal Year 2023 marked yet another milestone for the sports giant, as it achieved over $50 billion in revenue, showcasing mid-teens growth and adding $7 billion on a currency-neutral basis. But how are they doing it and what differentiates Nike from its competitors? If that is what you are interested to know, then keep reading.