Post by Evonik Personal Care

💡 Hair repair is a consumer priority. 28% of consumers look for damage-repair claims when choosing haircare products. 🥼Our innovation: BeautiFerm® HairRePair – acting on Keratin Associated Proteins (KAPs) to reinforce the hair fiber matrix from within. Powered by biotechnology, this high-performance ingredient delivers visibly stronger strands and the robust hair health benefits today’s consumers demand. 👉Looking to develop next-generation repair solutions? Contact us! 🔗 https://lnkd.in/ek9k3sg6 #Evonik #Haircare #CosmeticScience #CosmeticFormulation #NaturalActives #ActiveIngredients