Post by Everstage

Andre Serpa has been the first Latam hire at three startups in a row. Elastic, Neo4j, and now ClickHouse (the open-source analytical database built for speed). Every time, he walked into a blank slate: no office, no team, and no customers in the region. On this episode of GoToMasters, Andre breaks down what 10 years at Microsoft and 6 at Google actually prepared him for, why he says partner-first is non-negotiable in Latin America, and what most companies get wrong when they expand into the region without local expertise. And one perspective we don't hear often from sales leaders: AI isn't just a workflow shift for GTM teams. It's creating massive backend and data infrastructure challenges that most systems aren't built to handle yet. If you're thinking about global expansion or AI in GTM, this one's worth 30 minutes. Streaming live on- Spotify: https://lnkd.in/gCXsgE5R Apple Podcasts: https://lnkd.in/g9tDMtnn #gotomasters #salesleadership