Post by Everstage

Name: If you're an enablement leader who doesn't report to the CRO, don't take the job. Robby Halford, V
Uploaded: 2026-06-27T18:00:31.091Z
Channel: Everstage
Description: If you're an enablement leader who doesn't report to the CRO, don't take the job. Robby Halford, VP of Go-to-Market Performance at Momentive Software, has spent a decade building enablement program

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If you're an enablement leader who doesn't report to the CRO, don't take the job. Robby Halford, VP of Go-to-Market Performance at Momentive Software, has spent a decade building enablement programs after starting his career as a middle school English teacher. On this episode of Go-To-Masters, he makes the case that enablement only works when it has a direct seat at the CRO's table and unpacks why most ramp programs, comp plans, and CSM enablement strategies are quietly broken. A few things from the conversation worth sitting with: - Enablement is not at the kids table. We are not getting served dinner. The function only works when it's in the room as decisions are being made, not when the package lands two days before launch. - Most ramp programs are just bad instructional design. Bringing people into a room for a week of PowerPoints isn't ramp. Robby pays his reps to learn for a full month - guaranteed variable, no pressure to chase deals, just absorb and practice. - A-sellers don't make good managers. B-sellers do. They follow process. A-sellers have a knack and a gift that doesn't always translate to managing other people. Watch now on Youtube : https://lnkd.in/gEFdKkZT Streaming Live on- Spotify: https://lnkd.in/gB-djmDi Apple Podcasts: https://lnkd.in/g7-VbZic #gotomasters #salesenablement #revops

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