Post by Eva Sebbane

Ever wonder why some people don’t donate? Understanding stakeholders motivations to donate is straightforward, but what stops individuals from giving in the first place? This is a missing piece ! A brilliant study by Silke Boenigk from Hambourg university and her colleagues breaks this down, explaining why some individuals are less likely to donate and how nonprofits can use this for smarter segmentation and better strategy planning. I had the privilege of volunteering lately with European Research Network On Philanthropy (ERNOP) to turn the study insights into a Research Note. The full study is much richer - a must read I recommend. 🔗 Read the Note: https://lnkd.in/eVvbajN2 🔗 Explore the Study: https://lnkd.in/ePpZBT3q #Fundraising #NonprofitStrategy #DonorPsychology #Philanthropy