Post by European Travel Commission

♻️ Is your destination “sustainable” or “eco-friendly”? It’s time for proof, not promises. From 27 September, the EU Empowering Consumers Directive will reshape how environmental claims can be communicated. Our new report with Global Destination Sustainability Movement (GDS-Movement) and NECSTouR offers practical guidance for destinations and tourism organisations on building credible, evidence-based sustainability communication. See more in the carousel ⬇️ Download the report at https://lnkd.in/eMHhPsUE