Post by European Travel Commission

🤝 A warm welcome to ETC’s newest Associate Members! We’re excited to announce four associates joining our network during our General Meeting in Montenegro: 🛏️ Booking.com – one of the world’s leading online travel platforms  💻 feratel media technologies – European provider of tourism IT and destination management solutions  🧭 GetYourGuide – a global marketplace for travel experiences and attractions 🌍 Skyscanner – a global travel search and comparison platform At ETC, we strongly believe that public-private collaboration is essential to shaping a more innovative and competitive tourism sector across Europe. Welcome on board! 👋 National Tourism Organisation of Montenegro #ETCMontenegro2026 #MontenegroWildBeauty #MontenegroTravel