Post by European Association of Communication Directors (EACD)

Leadership communication rarely happens in a straight line. Messages need to work across different personalities, contexts and channels - often all at once. For communication leaders, the question is how to support that flexibility while keeping leadership voices and stories coherent across the organisation.   At the EACD Summit 2026, Sibonile Dube (Novartis), Laura Villaescusa (ABB) and Paul Thomas (Narrative Labs) will explore how leadership voices and stories can be shaped and adapted while remaining consistent. Drawing on real-world experience, the speakers will look at narrative frameworks and organisational storytelling approaches that help communication leaders support leadership at scale.   📍 18–19 June | Brussels Join the conversation if you’re looking for practical inspiration on how to support leadership storytelling in complex organisations.