Post by European Association of Communication Directors (EACD)

Joanna Price has spent 25+ years in corporate affairs, across six countries and two of the world's largest FMCG businesses. Today she leads the global Corporate Affairs function at The HEINEKEN Company, a business communicating across more than 70 markets, where regulation, geopolitics and societal expectations intersect daily.   What drives her, in her own words: a passion for communications as a way to bridge business, stakeholders and society – turning complex, cross-market issues into clear choices and action.   At the EACD Summit 2026, she joins us in Brussels to unpack how HEINEKEN is responding to an era in which trust can no longer be assumed: what it takes to keep a global brand credible across markets that rarely move in step, how communications, public affairs and sustainability work together inside the business, and where the function is heading next.   The session opens with a mini keynote from Joanna, followed by a fireside chat with our Summit moderator Karin Helmstaedt – and the chance to put your questions directly to her.   📅 18–19 June, Brussels ➡️Secure your seat: https://lnkd.in/deuCQg2N