Post by European Association of Communication Directors (EACD)

In an era shaped by AI-driven misinformation, fragmented social feeds, and increasing uncertainty about what is true, credibility is becoming a strategic currency again. Traditional and professional journalism may regain relevance, not as a legacy channel, but as a reference point for verification, legitimacy, and trust.   For communicators, that brings a practical question into focus: how do you determine which sources are genuinely credible - including which outlets GenAI systems increasingly rely on as authoritative?   Four perspectives come together to examine it at the EACD Summit in Brusseles in 18-19 June. 🎤Jesper Falkheimer, Professor, Lund University / EUPRERA  🎤Lisa McCooey, Global Head of Crisis Communications, Nestlé  🎤Antoun Sfeir, President & CEO, epresspack  🎤Benjamin Roughton, Director Insights Consulting, UNICEPTA The question underneath the session: are communications strategies shifting from a social-first focus back toward high-integrity media?   Register today to join this conversation: https://lnkd.in/deuCQg2N