Post by European Association of Communication Directors (EACD)

🇫🇷 EACD France chapter event: Influence, AI and the future of public debate With the French presidential election approaching, this event explored a defining challenge: influence in the age of AI. Here is a short summary: 🔍 Disinformation at scale Emmanuel Rivière (War Room) highlighted a critical gap: 76% of French citizens believe they can spot fake information, yet the volume and sophistication of AI-generated content make this increasingly difficult. 🌍 European lens Luciana-Elena Petrescu (Romania Chapter Lead) shared insights on disinformation management across Europe, including the ongoing situation in Ukraine. 🗳️ AI and decision-making With Emmanuel Ostian (ESJ Paris) and Anne-Chloé BOTTET (TF1): 20% of the French public now uses AI to support voting decisions AI may offer more verifiable sources than social media but comes with its own biases Traditional media remains essential, if paired with critical thinking 💡 Key takeaway: AI is reshaping how influence works - placing greater responsibility on communicators to safeguard credibility and enable informed debate. 🙏 A big thank you to our speakers and also partners: La Meilleure Prod | TF1 Factory | WMH Project #EACD #AI #Disinformation #CorporateCommunications #MediaRelations #PublicAffairs Quentin THIEULIN

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