Post by EUIPO - European Union Intellectual Property Office
170,926 followers
We, at the EUIPO, share the passion for sports. But we realise it is probably better if we leave the game to the players... And the IP protection for us. Behind every great sporting performance lies innovation. From football boots and running shoes to rackets, balls and performance gear, sports equipment combines technology, design and branding. EU designs protect the appearance of sports products, while patents safeguard technological innovations used in training, performance and equipment. Copyright protects broadcasts and other creative content linked to sporting events. These rights help companies invest in better equipment, support innovation and ensure athletes and fans benefit from high-quality sports products and experiences. On #WorldIPDay, discover how intellectual property helps keep sport fair for everyone. And take a look at our IP in sport series to find out more. š¹ Discover the full series on YouTube: https://lnkd.in/dVmirHQn
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