Post by EUIPO - European Union Intellectual Property Office
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The future hasn't been written yet. Trade marks, designs and copyright help creators write it. #OnThisDay in 1985, Back to the Future first hit cinemas. More than four decades later, the franchise remains a textbook example of how intellectual property can operate across multiple layers. 🔹 Trade marks protect the franchise across different sectors. The title BACK TO THE FUTURE is registered as an EU trade mark, these rights provide the foundation for licensing agreements and commercial partnerships, including BRICK TO THE FUTURE, an EU trade mark registered for LEGO-related products and services. 🔹 Design rights help protect iconic creations. The legendary DeLorean time machine was based on the DeLorean DMC-12, designed by Giorgetto Giugiaro, winner of DesignEuropa Awards in 2016. His distinctive design became one of the most recognisable vehicles in cinema history. 🔹 Copyright protects the screenplay, characters, music and audiovisual elements that have made Back to the Future a cultural icon for generations. Some technologies belong to the future. Intellectual property rights are already here!
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