Post by EUIPO - European Union Intellectual Property Office

New episode🎙 | Built to grow: When SMEs protect what matters In Episode 3 of Creative Sparks: From inspiration to innovation, we focus on Europe’s economic backbone: small and medium-sized enterprises. Why do fewer than 10% of EU SMEs hold registered IP rights, when those that do earn more per employee and grow faster? Together with Elisavet Karagiampi, Action Manager of the SME Fund, and Álvaro Sáez, co-founder of Alicante-based AI startup HechicerIA, we explore: 🔹 Why IP is not a “later” decision, but a growth strategy 🔹 How the SME Fund has already supported 100 000 SMEs with almost €70 million. 🔹 Why startups investing in IP attract the vast majority of venture capital funding. 🔹 How registering a trade mark can shift a company’s mindset from building a product to building a business. A real conversation about competitiveness, credibility and protecting what matters from day one. ▶️ Watch or listen on EUIPO corporate channels: Youtube: https://lnkd.in/eskJxFix Spotify: https://lnkd.in/ewjfJU92 Apple: https://lnkd.in/eh6AyCSK

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