Post by EUIPO - European Union Intellectual Property Office

IP is not from a galaxy far, far away… it’s right here. What began as a science-fiction story by George Lucas in 1977 has grown into one of the most powerful entertainment empires ever created. Films, series, books, games, comics, merchandising... Star Wars turned storytelling into a global universe. And behind that universe? Intellectual property doing the heavy lifting. Copyright protects the stories, characters and soundtracks. Trade marks safeguard iconic names and identities. Design rights help protect the look and feel of a galaxy we all recognise instantly. Today, more than 80 EU trade marks help protect the franchise across the EU, including: ◼️ Obi-Wan Kenobi ◼️ Skywalker ◼️ Princess Leia ◼️ Darth Vader ◼️ Chewbacca ◼️ Han Solo Because even in a galaxy of heroes and villains… IP is the real force behind it all. May the 4th be with you ✨