Post by EUIPO - European Union Intellectual Property Office

Logos created by women designers (and protected as EU trade marks) 👟 Nike - the Swoosh was designed by Carolyn Davison back in 1971, when she was still a student. She was paid 35 dollars. She also received, since then, shares of the company for her contribution to the brand identity. 💻 Google - the original logo was designed by Ruth Kedar in 1998. The multi-disciplinary artist wanted something that was traditional, contemporary and surprising at the same time. 🎶 MTV - the creative mind of Patti Rogoff was behind the original MTV’s logo design. 🖼️ Rijksmuseum - in 2013, Irma Boom presented the design for the new logo of the museum of the Netherlands, in Amsterdam. “Clear and powerful and anchors the museum in the present.” Boom said. And some companies founded by women... 🛰️ TomTom - Corinne Vigreux co-founded the world leading satellite navigation software in 1992. 🎨 Canva - one of the most successful design tools was conceived by Melanie Perkins. She did not like the tools available, so she created Canva. 🪀 Mattel - Ruth Handler co-founded Mattel and, then, she created the Barbie doll. The company is established in more than 30 countries and sells in more than 150. 📸 Flickr - Caterina Fake co-founded Flickr in 2004. It quickly established itself as one of the most popular ways for amateur and professional photographers to host high-resolution images.