Post by EUIPO - European Union Intellectual Property Office

Have you gone sightseeing lately? 🌍 Today, on the International Day of Monuments and Sites, we highlight the importance of preserving our history and culture, both physically and intellectually. Many iconic monuments and historic sites are closely linked to trade marks that help safeguard their names, symbols, and reputations. From official logos used by site authorities to certified merchandise and tourism services, trade marks help to: 🔹 Prevent the misuse and misrepresentation of cultural heritage 🔹 Ensure authenticity and quality for visitors Even around cities intellectual property plays a quiet but powerful role in ensuring that our cultural legacy is respected and protected for generations to come. What monuments or historic sites are on your bucket list? ✈️