Post by EUIPO - European Union Intellectual Property Office

Grab your fedora. Ever since Raiders of the Lost Ark premiered in June 1981, Indiana Jones has been leaving its mark on cinema… and on IP rights registered at the EUIPO: 🔹 Trade marks help protect the adventure across films, video games and merchandise. In the case of Indiana Jones, EUTMs help keep the franchise distinctive and instantly recognisable across a wide range of products and services. 🔹 Copyright protects much more than the films themselves. Iconic lines, the instantly recognisable soundtrack, characters, artwork and video game content all form part of the Indiana Jones universe, making the franchise unmistakable wherever the adventure continues. 🔹 Licensing agreements allow the Indiana Jones universe to keep expanding into new adventures. Video games such as Indiana Jones and the Great Circle and collaborations like LEGO Indiana Jones show how IP rights can open the door to new experiences, products and audiences. No ancient map required. The smartest explorers protect their treasures before the expedition begins.